SBL, NCT partner to empower youth with tourism, hospitality training

DAR ES SALAAM: FOR many young Tanzanians, the transition from education to employment remains a daunting journey, often marked by uncertainty and unmet expectations. Despite earning their qualifications, a significant number of graduates struggle to secure meaningful employment due to limited job opportunities, a mismatch between academic training and market demands, and a lack of …

DAR ES SALAAM: FOR many young Tanzanians, the transition from education to employment remains a daunting journey, often marked by uncertainty and unmet expectations.

Despite earning their qualifications, a significant number of graduates struggle to secure meaningful employment due to limited job opportunities, a mismatch between academic training and market demands, and a lack of access to career networks or guidance.

This gap between education and employment not only stalls personal growth but also hampers national economic development.

Recognising these challenges, both public and private sectors are stepping up efforts to address the issue. Initiatives are being introduced to improve skills training, stimulate job creation, and strengthen the alignment between education and industry needs.

One standout example is the ‘Learning for Life’ programme, a collaborative initiative between Serengeti Breweries Limited (SBL) and the National College of Tourism (NCT). Designed to equip young people with essential hospitality skills, the programme also empowers participants with the confidence and direction needed to thrive in their careers.

This transformation was on full display during the programme’s inaugural graduation ceremony, held recently at NCT’s Dar es Salaam campus.

A total of 109 graduates, with women making up half of the cohort, celebrated their journey from students to professionals ready to join Tanzania’s booming hospitality and tourism sector.

In addition to foundational hospitality training, the curriculum covered vital soft skills such as communication, leadership, customer service, and time management. Graduates also received specialized instruction through the Diageo Bar Academy, which focused on mixology, bar operations, and premium service delivery.

Speaking at the ceremony, Minister for Natural Resources and Tourism, Ambassador Dr Pindi Chana emphasized the programme’s significance in supporting national development goals.

“Tourism is more than just travel—it’s a powerful engine for inclusive economic growth, youth employment, and cultural exchange,” she said. She also highlighted the government’s efforts to promote traditional Tanzanian cuisine as part of the country’s broader tourism appeal.

ALSO READ: Tanzania’s tourism surpasses target by 6pc

Tanzania’s tourism sector saw a remarkable boost in 2024, welcoming a record 5.3 million visitors and generating around 4 billion US dollars in revenue—surpassing its 2025 target of 5 million.

For graduates like Ms Denis Luther, the impact of ‘Learning for Life’ is personal and profound.

“This programme has transformed my future. It gave me confidence, direction, and the skills I need to succeed in the hospitality and tourism industry,” she said.

Ilala District Commissioner, Mr Edward Mpogolo, also praised the initiative, calling it a critical tool in the country’s strategy for sustainable job creation.

“This programme not only equips our youth with practical skills but also supports our vision of an inclusive and resilient tourism economy,” he said.

SBL’s Managing Director, Dr Obinna Anyalebechi echoed these sentiments, noting the company’s deep commitment to community empowerment.

 “This graduation is more than a celebration of academic achievement—it marks a transformation. We are proud to open doors for young people eager to build careers in hospitality,” he said.

NCT’s Deputy Principal, Ms Jessica William, added that the programme bridges the gap between school and the working world.

“It gives our students real-world experience, builds their confidence, and sets them on a clear path to employment,” she said.

Encouraged by the success of the first cohort, SBL and NCT plan to expand ‘Learning for Life’ across the country, aiming to reach and impact even more young Tanzanians.